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Busch 95120 W50L Sp Truck HO Scale Model Vehicle Csad owdpab4026-new toys

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Black Sleeve Pool Cue Weight 21 oz.Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Eduard Photoetch Zoom 1 72 F104c j Hasegawa Kit They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Redcat Racing 54006 Aluminum Front Shock Tower

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Associated Rc8B3 Front Arms 81054 by Associated

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?WEGCJU Kids Adult Movie Cosplay Costume 2019 Halloween Costume Printing Spider Pattern Full Body Halloween Cosplay Suit,AdultsXXL
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Star Wars Lego 75046 Coruscant Police Gunship
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

1 25 tradition series stalls buckwheatTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Busch 95120 W50L Sp Truck HO Scale Model Vehicle Csad owdpab4026-new toys

Do you have a Customer Advisory Board (CAB) or customer advisory council?ABrilliantLife Magnetic Balls (8mm 216 Sliver) A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Disney Frozen Anna and Kristoff Doll (2Pack)Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Switch Adapted Lights and Sounds Caterpillar

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.ORAZIO [Orajio] stainless steel bracelet men bracelet stainless steel bracelet accessories length 20.5cm You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 3000pc Puzzle Harry Potter Movie CollectionYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Brandream bluesh Bedding Set Twin Size Girls Country Floral Bedding 100% Cotton White bluesh Spring Flowers Printing Reversible Duvet Cover Set Zipper Closure (1 Duvet Cover + 2 Pillow Shams)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Salvador Dali Still life with Two Lemons 1926 Poster Canvas Picture Art Print Premium Quality A0 A1 A2 A3 A4 (A0 Canvas (30 40))

So how do you create a great customer service experience that puts you on the right side of these statistics?

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