“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Fpeezing Vibradions Satellicer = ex = Brxdget aer. Bohdage WhiteEdieion 1 6 Scame PQC FigurgTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Fiesta Toys Fuzzy Folk Sitting Pig Plush Stuffed Animal Toy 16 Inches by Fiesta Toys They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Generic JJRC H47 Elfie+ Foldable RC Pocket Selfie Drone RTF WiFi FPV 720P HD GSensor Controller Waypoints Remote Control Toys Standard Version R
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.